1. Information We Collect

We collect information you provide when creating an account (name, email, business details) and information generated through use of our service, including call logs, SMS message content, and lead data associated with your account.

For end-customers who receive SMS messages through our platform: we collect only their phone number and the content of their SMS replies. This data is associated with the business account that received the missed call.

2. How We Use Your Information

To provide and operate the missed call recovery service
To send automated SMS responses on behalf of business accounts
To maintain your lead dashboard and reporting
To process payments and manage your subscription
To communicate service updates and support responses

3. SMS Messaging

How consumers opt in

Consumers can opt in to receive text messages from a participating business in one of two ways:

Web-form opt-in. When booking an appointment on a business's booking page (e.g. callstobooking.com/book/[business-slug]), the consumer enters their phone number and checks an unchecked-by-default box agreeing to receive text messages from that specific business about their appointment, including reminders and follow-ups. The consent timestamp, IP address, phone number, and the exact opt-in language shown are stored on the consumer's lead record.
1:1 reply to a missed-call notification. If a consumer calls a participating business and the business does not answer, the business may send the caller a single text identifying the sender and offering a booking link. The consumer must reply (or otherwise interact) to receive any further messages.

What we send

Booking confirmations, appointment reminders, follow-ups about missed calls, and re-booking outreach for recurring services. We do not send marketing or promotional content.

Frequency & rates

Message frequency varies. Typical use is one transactional confirmation, up to three reminders, and up to two follow-ups per appointment. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

How to opt out / get help

Reply STOP to any message to unsubscribe from that business. Reply HELP to receive program information and our support contact. Opt-outs are honored immediately and per-business — opting out of one business does not affect any other.

No sharing of mobile data

Mobile phone numbers and SMS opt-in data are not shared with third parties or affiliates for marketing or promotional purposes under any circumstances.

4. Data Sharing

We do not sell your personal information. We share data only with service providers necessary to operate the platform (Telnyx and Twilio for SMS delivery, Supabase for database hosting, Stripe for payment processing, Vercel for hosting). Each provider is bound by their own privacy policies and data processing agreements. As stated in section 3, mobile phone numbers and SMS opt-in data are never shared with third parties or affiliates for marketing.

5. Data Retention

Lead data and message logs are retained for the duration of your account and up to 90 days following account termination. You may request deletion of your data at any time by contacting us.

6. Security

We use industry-standard security measures including encrypted data transmission (TLS), hashed credentials, and access controls. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Contact

For privacy-related questions or data deletion requests, contact us at support@callstobooking.com.

Privacy Policy